Websites using Google Publisher Tag
Description of Google Publisher Tag: Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Publisher Tag is used by 1.8% of websites in the Advertising category.
Sports is the most popular main category among the websites using Google Publisher Tag.
Talk Radio is the most popular subcategory among the websites that are using Google Publisher Tag.
The technologies that are most often used together with Google Publisher Tag are Open Graph, Google Tag Manager, core-js, RSS, Google Analytics, jQuery, HTTP/3, Facebook, webpack, PHP.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Google Publisher Tag may also be interested in using these other technologies: DoubleClick for Publishers (DFP), Ezoic, Amazon Advertising, Rubicon Project, comScore, Criteo, Quantcast Choice, Index Exchange, Quantcast Measure, Sovrn.
Top IAB Industry Verticals using Google Publisher Tag
Top 10 technologies that are most often used together with Google Publisher Tag
Technologies that are most interesting for website using Google Publisher Tag, as determined by our AI recommender
Distribution of domains using Google Publisher Tag over IAB1 verticals
Introduction to Google Publisher Tag
Google Publisher Tag is a technology developed by Google to help publishers manage and optimize their ad inventory. It is a JavaScript library that allows publishers to easily add and manage ad tags on their web pages. With Google Publisher Tag, publishers can control the frequency, placement, and targeting of their ads, as well as monitor their performance through real-time reporting and analytics. The technology supports a variety of ad formats, including display, video, and mobile ads, and is compatible with multiple ad networks and exchanges.
Practical Applications
of Google Publisher Tag
- Google Publisher Tag can be used by publishers to serve and manage advertisements on their websites and track performance metrics.
- It allows publishers to easily integrate ad units from various ad networks and demand sources into their website, maximizing revenue opportunities.
- Google Publisher Tag also supports advanced ad targeting options, such as audience segmentation and contextual targeting, to improve ad relevance and engagement.
- Additionally, it offers flexibility and control in ad placement and frequency capping, which helps to optimize user experience and prevent ad fatigue.
- Google Publisher Tag can be integrated with Google Ad Manager, allowing publishers to access a comprehensive suite of ad management and optimization tools.
Benefits and Advantages of Google Publisher Tag
- Centralized control of ad serving, allowing for streamlined management and optimization.
- Ability to deliver a wide range of ad formats, including display, video, and mobile.
- Enhanced targeting capabilities, such as geographic location and user behavior.
- Improved website loading times due to asynchronous loading of ads.
- Increased revenue potential through access to Google's vast advertising network.
- Real-time reporting and analytics for better ad performance tracking and optimization.
Distribution of domains using Google Publisher Tag over IAB2 verticals
Most popular websites using Google Publisher Tag
Less popular websites using Google Publisher Tag
Distribution of domains using Google Publisher Tag over 1 million most popular domains
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Distribution of domains using Google Publisher Tag over domain ages
The average age of websites using Google Publisher Tag is 12.8 years.
The average page rank (measure of backlink strength) of websites using Google Publisher Tag is 2.99.
5 technologies that are less often used together with Google Publisher Tag
| Technology | % of use together with Google Publisher Tag | Website |
|---|
| Po.st | 0.0251 | http://www.po.st/ |
| Webpushr | 0.0251 | https://www.webpushr.com |
| Marked | 0.0251 | https://marked.js.org |
| CoRover | 0.0251 | https://corover.ai |
| Commanders Act TrustCommander | 0.0251 | https://www.commandersact.com/en/solutions/trustcommander/ |
